New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Overall Brand’ in Kelley Blue Book’s 2014 Brand Image Award study. This is the third straight year that Honda was named the ‘Most Trusted Brand’ and the second consecutive year as the ‘Best Overall Brand,’ as decided by non-luxury shoppers.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”

The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand
and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.

“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”